Analytics: Analytics are reports generated by the system to monitor the performance and measure the results of email campaigns. For example, number of campaigns of over a period time, volume of emails in each campaign, number of bounced emails, number of users opting-in or opting-out of email lists and number of clicks enabled by campaigns are analytics. These are also known as campaign metrics.

Auto-Responder: Email(s) sent by the system automatically based on the business rules set up after receiving a request from the users (prospects / customers / partners). For example, if some one request more information or demonstration of your new product via your web site, the system will send an immediate response thanking the requester and informing that someone will be contacting them for further action. Internet Marketers refer the Drip Email messages by an Email Marketing System asAutoresponders. Also, see Drip Emails.

Blacklists: Internet Service Providers (ISPs) and Email providers regularly block several domains and IP addresses (See IP Address) based on suspicion of spam emanating from those servers. When you use email marketing campaigns, you need to be aware of these and may have to manage this continuously.

Bounces: Emails that have been bounced back to the sender for several (bounce) reasons such as the email address was invalid, the email server was down, and the recipient email box was full. It is a common practice to re-send those emails based on the bounce reason. If the email delivery fails repeatedly the email list may have to be updated accordingly.

Bounce Management: See Bounces above. The process of resending email that bounced earlier, monitoring and cleansing the list or taking appropriate action is known as Bounce Management. Most of the eMarketing providers handle this as part of the campaign delivery. However, as a user of the list, you need to take action on those entries based on the reasons.

Domain Name: Also known as Uniform Resource Locator (URL). Used for referring to and accessing web resources (web sites). For example, www.meusite.Com is the domain name of our organization.http://teu.site.com is the domain name of the eMarketing web application. www.sitemail.Com is the email marketing, lead management and survey application resources domain (this website).

eMail Marketing: Both the words eMarketing and eMail Marketing are used to refer to the web and email centric marketing communications and related activities.